"We have seen the minimalist aesthetic adopted in merchandising displays, however, the monochromatic aspect of displaying matte all-white products takes this clean aesthetic to another level. Retail displays that use this chalky white out effect are more inviting to the customer and deliver a sense of calm. This follows our Spring 2016 Visionary Stop, which heavily supports a white and neutral palette."
I had never thought of this small detail, but whoever came up with this minimalistic theme must have put themselves in the customer's position and realized that sensing this tranquility, might make you want to visit the store more often.
So my point here isn't talking about monochromatic stores, but it's the time and thought that they put into this theme that caught my attention. Details can be seen directly or indirectly, and this served as proof of that, because I had no idea that keeping a store simple could attract customers, or that a store that looks like a typical girl's dream bedroom might make her want to visit it more; these are some details that take place in the unconscious part of our minds and that we need to put time into identifying. |
We can believe things, without really knowing we believe them, and this due to lack of knowledge about ourselves. We might know that we get overwhelmed with stores that have a bunch of colors and clothes, but we don't take the time to think of a solution to this because, oh well, it's just a minor detail, when it's actually not, and can have more effect on you or society than you think. |
If I find a detail that could be changed in my Kantaya Presentation to companies, but don't find the tweak completely necessary, I would have kept it as it was before. The question I have now is: what if that detail that seemed so small to me, is what the company wants to hear? We might not know that they want to hear it, and even they might not know (unconscious part of the mind), but it doesn't hurt to add it if we know it would benefit our presentation, and possibly lead to its outcome (whether the company decides to give their financial support or not).