Commercial... check! After an extremely busy couple of days full of filming, editing, and re-checking, I can finally say that I finished the commercial for Bengal (my brand). I can't say it was an easy process, but it definitely helped guide me to have the storyboard with me during the filming process. Arianna, one of the girls who appeared in the commercial, really helped by lending me her camera (Nikon D5100) to film. Chiara, Paula and Arianna were extremely easy to work with, and went along with my plan exactly how I wanted it to. There were some exceptions, though, where they would suggest minor changes or new ideas, which I was very grateful for, because they helped the video become a
better one. The filming process took a while, because consider myself a perfectionist, so I would make them redo the scenes whenever there was a tiny mistake. It didn't take more than a day to film, but the editing did take longer. I ended up making some changes from the storyboard, but the purpose of the commercial was still the same: to give the market target an idea about how Bengal looks like, before manufacturing more backpacks in the future. The editing was completed today and in school I showed it to a few classmates; they all really liked it and said it looked professional, which was my main GOAL. I still have to publish it though, and plan on doing so before the end of next week.
Today I contacted the girls I want to appear in my commercial, and all three of them happily agreed. As for the outfits, the two in charge of that will come to my house tomorrow--the day we will film the commercial-- and decide the wardrobe from my closet. The outfits will have to be unique so they'll stand o u t when people see the finished commercial. I already have everything very well planned: I know what scenes to film, what music to add, where to edit the video (FinalCut Pro), but I still had a problem. My Nikon D5100, which was the device I had originally planned to use for filming, stopped working during the July vacations. Many of my friends own professional cameras that film very well, so the next thing on my checklist is to find someone who is willing to lend me their camera for one afternoon. This was a mistake of mine, because I just remembered that I needed a camera to film the DAY before, when I could have been planning a solution about a month ago. Anyhow, I learned from this and have now made sure that nothing is missing, by planning out every remaining step of the way in my head.
Recently, I also went to the place where my backpacks were made, and they told me that they weren't willing to sew my logo onto the handle. This was a problem, because for my brand to be my own, I needed a logo. Luckily, there are many other places willing to complete this task, so I just have to make a call and it will be done. And I don't need this accomplished before tomorrow because the complete logo is only required for selling; the commercial won't focus on the handle. As for the business plan, I am also ready. After talking to my parents about my personal project, I found out that my father has experience with making business plans, and was more than willing to help me make mine. Since I am already decided on a price for the backpacks (200 soles), I am also set for creating the business plan. After filming and editing the commercial, this will be my next step. I have recently been progressing effectively and the completion of this project is getting near. |
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